Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view―who you want to serve and why you do business, and it’s a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

Community Review

  • Surprisingly good insight about branding for creative professionals (not just interior designers, per se). Ms. Kuhteubl provides a clear and structured approach as well as a great insight and historical information about the history of interior design in the US.
  • This book is a life changer ! I loved it the organization within the book the color coding and sections it was a dream to look at ! And the content inside is gold. It’s simple to read and follow along pictures make it fool proof ! Thank you home Edit for making the best organization book and the labels that come with the book are amazing !!!! IF YOUR THINKING OF BUYING DONT HESITATE BUY IT worth the money !
  • This book is great! Not only are the pictures awesome, but the descriptions are detailed and sometimes even funny! I only wish there was a footnote at the bottom of the pages with pictures as to where organizing items were purchased…although I’m pretty sure a very expensive trip to The Container Store would provide all of these items now that I have pictures to go by.
  • So amazing. I love how you can keep your stuff but still make it presentable and organized. I learned a lot about taking product out of tacky packaging. Container and label everything and the container store is now my fav go to… I love how real the home edit is on social media and it shows through their book. People do love organized spaces and cleanliness is next to Godliness!! Well done ladies. You have reign on the organization domain💯🙌
  • After years of following Clea and Joanna on social media, I ordered this the day it was available for preorder and waited months in anticipation! It is GORGEOUS! I love that there are so many beautifully inspiring pictures, most of which are not on Instagram. This book is the perfect guide to simplifying the organizational process and making spaces that seriously make me so happy! I love that it is not a chapter book you have to sit down and read, but rather a reference book you can quickly use to inspire any space.
  • I have followed them on Instagram for awhile now and was very surprised that their book was SO them and authentic. It has great step by step instructions on getting organized and nicely adanged. It’s not just pretty pictures but a great story on their background and tips to make any home organized! Exceeded my expectations!
  • I loooooove this book! Clea and Joanna are hilarious and keep you laughing throughout. They are extremely helpful when offering advise on how to start projects around the house. The book flows really well. Their work is unmatched and beautiful. (WHO KNEW ORGANIZATION COULD BE BEAUTIFUL??). 10/10 would recommend!!!
  • Pleasantly surprised by this book! I can across it while on Instagram following Mallory Irvin! I bought it on a whim! My goodness I loved this book! It is so well written and funny! I keep recommending it to friends! Such a great find!
  • Okay first of all, this book is great! Full of great tips and beautiful photos. But the real gem is that Clea & Joanna make you feel like you are their best friends. They have become one of my favorite instagram accounts. They might organize crazy wealthy famous peoples homes but these women are awesome and down to earth. Their low bar lifestyle gives me motivation to tackle all my home projects and organizing with ROYGBIV is so amazingly satisfying!!

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