Email Marketing Demystified, Second Edition: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.Inside the audiobook, you’ll learn how to:

  • Build a massive mailing list using 15 different proven list building techniques.
  • Write compelling copy that engages your readers and drives them to take action.
  • Optimize every step of your email marketing funnel to skyrocket your sales.
  • Grow a highly-engaged and hungry fan-base that will devour your content.
  • Create six new revenue streams for your business using email marketing.
  • Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Released in 2019, the new second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list, and comply with GDPR regulations. The second edition also contains a brand new section that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his “second email list”.

Community Review  

  • This book has changed how my business markets through email. We applied some of the campaigns that Matt mapped out and we had incredible results. The year before we used the principles in Email Marketing Demystified, we did under $18k in sales during Black Friday Cyber Monday. I that may seem like a lot, but we were expecting much more. After applying what I learned from this book we did $37k. The next year I ran the exact same sale campaign and we did over $82k in 5 days!
    If you have even considered using email to market your business, you should this book and read it, if you don’t you’re leaving some big time revenue on the table.
  • When it comes to email marketing, Matt knows what he is talking about. Everything in this book is based on his real life experience running his own multi-million dollar business, MarketBeat, and none of it is just theory.
    I’ve been running successful online businesses for 2 decades now, and this book has proven itself to me. It has helped me understand the ever changing atmosphere of email marketing, and since he is updating it so often, it is helping all of us keep current with this marketing channel.
    Email is a never-dying marketing channel and Matt knows it very well. Kudos to him for making his knowledge available to all of us.
  • It is hard to argue with results, and that is why video marketing has gained such a massive following in recent years. The thing to keep in mind, however, is that without sufficient knowledge of the topic, it can be hard to make it work. Study the advice that follows and make video marketing a part of your strategy today.Marketing videos are best left short and sweet, focused only on the point you wish to make. By keeping your videos short, people can quickly find the information they are looking for. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.If you decide to hire a video marketing professional to create a video for your business, check out their portfolio first. You need to hire a professional who can create some quality videos, address a specific niche and convince customers to purchase a product. Do not waste your time and money on a professional who does not have a good portfolio.The biggest aspect of your video marketing should be your content. Without excellent and relevant content, your video marketing will fail. If viewers are not interested in your videos, you will not be able to make a sale. Make sure that you have interesting and relevant content to be successful with video marketing.Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.In your video marketing, let the viewer know why it is that you offer the product or service that you do. They can easily see what you offer, but let them know the reason behind it. Open, authentic and candid communication engenders trust, which engages new audience and retains previous buyers.Video marketing has gained a loyal following, largely due to its potential to create amazing results for those willing to try it. By paying close attention to the types of methods that work and those which are less successful, it is possible to get truly terrific outcomes. Keep this article close at hand as you get the ball rolling.

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