A step-by-step guide to successful mobile marketing strategies
Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.
Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.
- Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
- Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
- Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
- Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting
There are a lot of mobile marketing books out there, and I’ve read many of them, but this one is interesting in two ways: 1) it’s one of the most recent and up to date books in a genre that quickly becomes outdated as tactics evolve, containing advice that is generally time-tested rather than time-sensitive, and 2) it is written by two of whom I consider the top experts in mobile marketing: Noah Elkin and Rachel Pasqua. Both are veterans in the field with a clear understanding of mobile marketing, who present a digestible mobile marketing plan for small and large businesses alike. Like other books in this series, this one allows you to devote just an hour a day to creating and executing a solid plan for your business. If you’re a time-starved entrepreneur or in-house marketer wearing too many hats and the mobile opportunity has been eluding you year after year, pick up this book for a solid primer in how to market to the ever-increasing mobile audience. One caveat: though the chapter on mobile SEO contains a number of solid best practices, as a mobile SEO expert I have to say I disagree with their guest author who said that SEO benefits of responsive web design are undeniable. In fact, responsive web design can have problems when it comes to keyword usage, information architecture and page speed for many sites. But overall, this is a small quibble with an otherwise excellent read. Pick it up!
Anyone who works in marketing and digital marketing specifically, knows how challenging it can be to learn all there is to know about the latest and greatest technologies. Every now and then you stumble across a book that takes a complex subject and methodically deconstructs its parts into simple, easily understood steps, that can immediately be applied to your business. Mobile Marketing: An Hour a Day is one of those books. A time saver and life saver of a read, which now sits front and center in my office, along with similarly brilliant books which I use as manuals/quick references every day!
This book is my go to resource for all things mobile, and it provides an in depth reference at a strategic and tactical level. A must have for the serious digital marketer, at a time when mobile is quickly becoming an overarching consideration for all aspects of marketing.
Really very well written. Helpful for learning the how-to’s of mobile marketing. A very accessible book. Will be giving copies to co-workers. I think it can help you jump start your sales. An excellent explanation of how it all works and how to get it working for you. This book really stands out from the crowd. Bravo to the authors.
Excellent and professional insight in to what it takes to publish an App and considerations for monetization. Being an Android and iOS developer myself, I was not looking to find so much details, but I am wonderfully surprised with the contents, the thoughtfulness and amazing content I found inside this book. I highly recommend this book for any new or experienced App developer to spend some time with this book.. definitely it will help you strategize your position in the Mobile App business and increase your chances of revenue generation.
I do digital marketing for a eCommerce and mobile app company. We’ve offered our apps for free and had tens of thousands of downloads, but free apps don’t make revenue by themselves. I bought this book to learn how to monetize our apps and love it! I’ve got more ideas for mobile app marketing now than I knew there would be. I’m already having success from implementing 2 of the recommendations in the book, and following the methodology outlined we’re now generating revenue from our free apps!
If you ever thought of having an iPhone or android app you should read this book. This book is good for someone just starting out to someone who has an iPhone or android app. After you get your app you need to see how to have your app ranked and finally how you will make money from your app. The expense to develop an android or iPhone app will differ depending on who creates it and how complicated the app.