Mobile Marketing: An Hour a Day

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

  • Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
  • Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
  • Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
  • Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

    Community Review  

  • Excellent and professional insight in to what it takes to publish an App and considerations for monetization. Being an Android and iOS developer myself, I was not looking to find so much details, but I am wonderfully surprised with the contents, the thoughtfulness and amazing content I found inside this book. I highly recommend this book for any new or experienced App developer to spend some time with this book.. definitely it will help you strategize your position in the Mobile App business and increase your chances of revenue generation.
  • I do digital marketing for a eCommerce and mobile app company. We’ve offered our apps for free and had tens of thousands of downloads, but free apps don’t make revenue by themselves. I bought this book to learn how to monetize our apps and love it! I’ve got more ideas for mobile app marketing now than I knew there would be. I’m already having success from implementing 2 of the recommendations in the book, and following the methodology outlined we’re now generating revenue from our free apps!
  • If you ever thought of having an iPhone or android app you should read this book. This book is good for someone just starting out to someone who has an iPhone or android app. After you get your app you need to see how to have your app ranked and finally how you will make money from your app. The expense to develop an android or iPhone app will differ depending on who creates it and how complicated the app.

Author: admin

Leave a Reply

Your email address will not be published. Required fields are marked *