RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy.In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more with mobile.
1. Introduction to Mobile
2.Advantages of Mobile
4.Text Message Marketing
9.The Future of Mobile
WHAT YOU’LL LEARN ABOUT MOBILE MARKETING
This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you’ll get when reading this book is actionable insight on what you can do to help your business sell more with mobile.
This is an amazing book that can help with practical application. I’ve read so many self help style marketing books and only one or two really offer anything of merit. Starting in CH2 the book was constantly providing helpful information, teaching me how to apply that info, and then providing tons of great tips to maximize effectiveness. I wish there were more marketing books with this kind of format and level of useful information. FYI the worst one I’ve gone through was Pirahna Marketing, which was only helpful to those completely ignorant of marketing fundamentals.
I was lucky enough to take a graduate level mobile marketing class taught by this brilliant author. Believe me, he knows his stuff, and this book is highly informative, and also very entertaining to read. I was surprised by the amount of in-depth information it covers, concepts I was not previously aware of. I highly recommend this book if you’re looking for a thorough and engaging source for mobile marketing information worthy of a graduate level course.
Kindle Version Review: Wonderful and captivating book on the importance of mobile marketing. The down-to-earth tone and engaging stats shared throughout made it an approachable and exciting read sparking a strong interest and renewed enthusiasm for mobile marketing. Highly recommended for anyone in the world of marketing or business owners looking for results-driven strategies to capture your audience in a mobile first world.
This book was great! It shows many great ways to engage in mobile marketing and how to get started and develop a mobile website. It is an easy way to learn about all the tools which are essential for mobile marketing. Very informative and easy to understand. It is a must have for a great reference for mobile marketing today and has many great resources! It helps one understand how to optimize a mobile website with clear and concise descriptions which are practical and common sense.
Whether you work in marketing or at a company that is integrating digital marketing into your business, this is a must read! This book will help anyone interested in digital marketing. After reading this book, you will understand how mobile marketing will grow your business, why it is essential in today’s marketplace and be less intimidated by the digital marketing concepts and tactics emerging everywhere. It is an enjoyable read, easy to follow and every chapter is essential.
Relevance Raises response takes you in a journey from the start of mobile use to the cutrent best ways to use it in marketing for your business. The reading is simple yet brings out a lot of important information when developing your mobile strategy. If you are planning, as you should in this new era, on creating a Mobile Marketing plan this is the book for you. Witty and smart it is simply the key to better business in this internet/app society!
- In the world of mobile marketing, this is a must read! I’m sure there a lot of my fellow marketers with similar marketing issues as me.
I struggled with understanding the best practices in mobile marketing and mobile website designs; but after I read this book, I could clearly saw how to apply effective strategies for mobile website, app, SEO, and advertising. This also helped me decide which are the best marketing investments.
If you are wondering how to: improve search engine optimization on your mobile website, perform mobile website auditing, optimize keyword searches, develop effective app marketing strategies, create mobile advertising (SMS Texting, Social Media, geotargeting, and much more), and develop killer marketing strategies with clearly laid out KPI’s (Key Performance Indicators), then this is the book for you!! One of the best mobile marketing books I’ve read. –Erica
- Relevance Raises Response has something of value for every marketer from beginner to advanced level. Always ahead of the curve, Bob Bentz has decades of experience in marketing, IVR, 800 and 900 numbers, ring tones, and now social and mobile marketing and he covers all areas in depth. He is truly a thought leader in this industry. Unlike other books in this space whose information and statistics can become outdated before the book is ever published, he refers readers to a slideshare account […] where the information is constantly updated.
If your business is adding mobile marketing to its marketing plan, this book is a MUST read. If your business hasn’t started using mobile marketing yet, this book will tell you how and why you should start right now.
I found myself nodding in agreement with everything Bob talks about in this book. He covers every aspect of mobile marketing in an easy to read, easy to follow format. It is clear he is an expert in the topic and his passion for mobile marketing is shown throughout each chapter. Great read for learning how to better marketing yourself or your business.