The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

Community Review  

  • Those who are seasoned Marketers and PR professionals will be very disappointed by the nonsense.
    First and foremost all marketing channels, mediums are supposed to work together with each other not independent of each other. The author thinks otherwise.
    In a nutshell, this book is basically about blogging, posting to social media and getting found in search engines (SEO) while at the same time it constantly bashes traditional marketing and PR and pretty much any type of paid promotion. The author even goes so far to say numerous times that Traditional Marketing and PR doesn’t work anymore! Yet anyone with brain can see otherwise. Blogging, social media and SEO is his New Rules.
    Of course the author would say traditional marketing and PR does not work anymore, after all he thinks old school/traditional marketing is ONLY advertising and branding. However anyone with a brain knows that advertising is a very small part of marketing.
    The author also thinks traditional PR is only about getting journalists to read your press release. PR professionals know that PR is way more deeper than that.
    The author used Amazon and Netflix as examples of the “New Rules” of marketing and PR (None paid promotion), yet Amazon currently spends $7 billion per year on advertising (more than its competitors Walmart & Target combine) and Netflix spends $2 billion per year. Bad examples of saying old rules don’t work.
    There is nothing “new” about this book and Blogging, Social Media and Search engines been around for decades. I don’t recommend buying this book, if you are seasoned in marketing and PR. It is a very hard read because of the nonsense and you will be very disappointed.
  • This is actually the first book about such subjects that I can read without falling asleep, wanting to rip my hair out or murder the next 20 something who looks like they went to design school … Yes, I am older and trying to run my own business online – already this book has given me ideas and insights into what I am doing wrong – and right – with actionable ways to fix the way I approach my social media marketing – and so much more!!!
    Sorry for the run on sentence. The best part is he is a really good writer. Highly recommend!
  • I am a graduate school student in Dallas Baptist University, I accidentally purchased this book, as one of my required texts but I have had no regrets for the wrong purchase because it paid off. Prior to owning and opening this informative book, I had limited knowledge of social networking and the right approach to web marketing in an evolving wired world.
    Scott said it all in his book and I agree that the practices and the rules of the past, which several marketing companies engaged in, as their key strategies, no longer yield significantly measurable results. Traditional media was the mainstream advertising channel, until the advent of the web / web-marketing, that forced a new rule upon marketing and PR. One of the key benefits of web marketing strategy that was highlighted by Scott is its greater reach, timeliness and direct contact with consumers or buyers.
    The author’s evaluation of the old and the new rules of marketing and PR enlightened me further on the importance of the role of content, authenticity and engagement, on consumers. This provoked me to reflect on some past campaigns and I observed that there was a similar trend, which confirms the writing of the author.
    I am excited about the cases that I have read in Scott’s book, “the new rules of marketing and PR”, I have been challenged particularly by the story of Brian Kardon, I do not want to be a traditional marketing dinosaur, hence I will be embracing the modern concepts of right marketing in a wired world.

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